QLD vs VIC New Tesla owners 2021 vs. 2020

How Tesla Model 3 penetration rose in Queensland, topping Victoria in 2021

Electric vehicle sales in Australia got a boost in 2021. Tesla’s uptake and ownership in Australia began to show the growth of the hockey stick as more Australians decided to make the switch from ICE cars.

Digging into new Tesla ownership numbers for 2021 revealed that Queensland outperformed Victoria in absorbing Tesla during the year. I decided to compare these two states in our analysis, with Queensland and Victoria both selling similar cars in 2020 with around 850 Tesla sales, while New South Wales sold 50% of Tesla cars, so it was a fairer comparison.

Given the declining population and a smaller new car market in Queensland, what are some of the reasons why a Tesla EV in 2021 is soaking up the sun overtaking the larger Victorian new car market?

Did subsidies help Queenslanders get into a Tesla in 2021?

After analyzing 6,127 Tesla sales across Queensland and Victoria, Queenslanders outperformed Victoria in 2021 by 2% in Tesla uptake in 2021 compared to 2020. Tesla uptake numbers saw a 258% increase compared to a 256% increase in Victoria. So how have the benefits helped Queenslanders?

The upfront costs of electric vehicles are one of the main drivers behind the gradual increase in electric vehicle ownership in Australia and around the world. This was helped by subsidies (lowering the cost of the initial purchase) and lower stamp duties offered by the various states and territories.

Comparing the support available to residents of Victoria and Queensland in 2021, we noted the following:

  • Since July 1, 2021, Victoria has been providing $3,000 in support under the Zero Emission Vehicle (ZEV) subsidy programme, which shows from the latest figures released by the scheme that nearly 3,500 Victorian electric vehicle owners have benefited from it so far in the second half. from 2021.
  • On the other hand, Queenslanders did not receive upfront support as they did in Victoria during 2021, but instead have lower registration costs and stamp duties.

That hasn’t stopped Queenslanders from buying more Teslas cars in 2021 and breaking the “greater adoption of electric vehicles with subsidies” trend.

This may also indicate that Victorian buyers were reluctant to learn that there was a ZLEV Victorian road user surcharge introduced in July 2021, for every kilometer EV traveled. There is no similar type of tax currently in Queensland for electric car owners and they did not create the same frequency in 2021.

Victoria has seen an even greater impact of the Covid-19 lockdown

With the increase in electric vehicle subsidies provided to Victoria in 2021, a good uptake of Tesla cars was observed in 2021 compared to 2020. This resulted in 2,111 more owners getting a Tesla in 2021 compared to the previous year as sales were close to 863. Several operations Close in state through 2021.

On the other hand, Queenslanders didn’t have as much time on lockdowns as the Victorians did in 2021, and this may also have affected Tesla’s intake numbers with 3,053 new owners in the state during the year, resulting in an increase of 258% over 2020 as well. was earlier. discuss.

The Model 3 price drop will see more Queenslanders own one in 2021

The price of the Tesla Model 3 also declined during 2021 as Tesla’s Shanghai Gigafactory increased production and localized parts supply. In March 2021, for example, the 2021 Tesla Model 3 SR+ was priced at $72,741 in Queensland.

Model 3 QLD price 2020
Source: Tesla

By comparison, the 2022 Tesla Model 3 RWD (SR+ equivalent) in Queensland is now $63,584. This represents a savings of more than $9,000 compared to 12 months ago.

Price of Tesla Model 3 2022

This translated into an uptick in Queensland in the second half of 2021 as Tesla penetration rose in the third quarter of 2021 with many new Tesla owners entering the road in the state during this period.

QLD Tesla absorbing quadrants

The EV community gathers across Australia

In my latest article on Tesla, I missed the important role that many electric vehicle communities and owners’ clubs were playing in increasing their uptake. I appreciate these comments and they highlight how much good work is being done in my owner communities across Australia.

In Queensland, like all other states, the Tesla Owners Club of Australia has held various events including electric vehicle trial days. It adds to the argument that once Australian drivers try the EV, there is a good chance it will become their next new car.

Toca events
Source: TOCA

As the Tesla Model 3 SR+ becomes more affordable during 2021, many who have tried an electric car through these events or through family and friends have decided to order their own. This has been well shown in Queensland and all over the other states and territories as well.

2022 Predictions

An analysis of sales of more than 17,000 EVs from 2021 reveals that nearly 3 out of every 4 EVs bought by Australian owners were Tesla. In Queensland, Tesla dominated electric car sales and more than 3,000 new owners sat behind the wheel of their new Tesla in the sun. It rose 258% and outperformed Victoria in 2021.

For 2022 in Queensland, we expect the uptake trend to continue with more than 4,200 expected in the state. This is in anticipation of the launch of the Model Y in the second quarter of 2022 along with several government initiatives such as Phase 3 of the Queensland Super Electric Highway, which are currently working to reduce the scope concern for Queenslanders that some current ICE owners may have today.

An area of ​​frequency that could play a role in Queensland as well as the rest of the country for Tesla buyers is the long lead times for deliveries, with many new Tesla orders not expected to be delivered before July 2022. We know the demand for Tesla and other electric vehicles and many who have tried EV Through the EV communities or their family and friends wanting to order one, the Tesla Model 3 is one of the most popular cars that Queenslanders and others will go to, driving EV adoption across Australia.

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