Did you know … Issue 16

Coffee Grinding Guide

The most popular grinding methods are the following:

French Press (Bodum)

Grind Type: medium to coarse (like bread crumbs): should feel like coarse
sandpaper or cornmeal to the touch.

Grinding time: 10-15 seconds

Filter Drip

Grind Type: medium, with no powder present – just a touch finer than the metal filter drip grind

Grinding Time: 16 seconds

Neapolitan Filter Pot

Grind Type: medium to coarse, with no powder present

Grinding Time: 15 seconds

Stovetop Espresso (Moka) Pot

Grind Type: medium to fine, like fine sand

Grinding Time: 20 seconds

Espresso Machine

Grind Type: Very fine. These machines require a fine, consistent grind with a texture between flour and table salt.

Grinding Time, with a Home Burr Mill: 20-25 seconds.

Another method used is:

The Middle Eastern method

You may want to purchase this type of coffee in a specialty coffee shop or ethnic market, rather than attempting to make it yourself.

___________________________________

Coffee term for this month:  Aroma

It is the fragrance that is released from the bean. It will tell you how fresh your coffee is, as well as some of its traits.

Berendo and “Operation Enfant Soleil”

Following our post of May 7th regarding our involvement with “Operation Enfant Soleil”, here is the certificate we received stating our contribution for the year 2009-2010.

Berendo 2010 Summer Espresso/Coffee Event

Berendo is launching its summer espresso GAME and wants to make it fun for all of us to interact together.

You will find all information regarding this game on our Facebook Fan Page : www.facebook.com/Berendo

Here is what you could receive if your picture is drawn…

Berendo at the summit of Mount Everest with Gabriel whose goal was achieved…

In our April news release, we told you of Gabriel’s goal to climb the North face of Everest hoping to be the second Canadian and the only Quebecer to have conquered both sides of Everest.  We are pleased to share with you that on May 24th, 2010 Gabriel reached his goal. He made it to the top of the world by the North face (Tibet) of Everest.  He had climbed the summit from the South side in 2005.

We are proud to have contributed to Gabriel’s two–month expedition. We supplied the Berendo Espresso and the Northern Delights Herbal Teas as well as the Berendo Organic Sugar.  Gabriel was able to enjoy his cup of Berendo Espresso every morning and during his afternoon break, called “Berendo Break”. Gabriel made sure at the beginning of his expedition to show his cook helper Itchi how to prepare an excellent espresso. Even Richard, from Peru who tagged along with Gabriel on this expedition rapidly adopted the “Berendo Break” and left his own coffee in his bag and used only the Berendo.

(Gabriel with Itchi, his cook helper while making the Berendo Espresso for the “Berendo Break”. Gabriel was at ABC – Advanced Base Camp, 21,000 feet).

Gabriel had also reached the goal of helping children with juvenile arthritis. The initial objective of raising  $40,000 was exceeded. Gabriel became the spokes-person  of the Arthritis Society in 2010. A total amount of $44,050 was raised and will help those children with juvenile arthritis.

We had the honour also to have Berendo beans sprinkled at the summit of Everest by Gabriel so we too left our mark on the top of the world! Who knows if one day a coffee tree will grow at the summit.  Gabriel was able to bring us back some Berendo beans that went to the summit with him and we are going to keep those precious beans forever.

On his return, Gabriel gave us a framed picture of him with Itchi, his cook helper while making an espresso. He also put some Berendo beans that went to the summit with him in the frame (See in picture below). What a souvenir for us, thank you Gabriel!

Others pictures of Gabriel’s expedition will be available soon in our Facebook page Berendo.

Berendo recognized for its involvement with Operation Enfant Soleil

Berendo, as sponsor of the organization, was invited to assist at the press conference held in Montreal on April 13^th.

Berendo is proud to contribute annually to Operation Enfant Soleil. Operation Enfant Soleil helps sick children in need. Claudie Harvey, Montreal’s Enfant Soleil was present at the press conference; Claudie made us realize why we want to continue to contribute to this organization.

An Operation Enfant Soleil team travelled across Quebec in March and April distributing more than 90 grants to hospitals and organizations throughout the province. Operation Enfant Soleil has given more than 6.5 millions dollars to the Montreal Children’s Hospital of the McGill University Health Centre (MUHC) and the CHU Sainte-Justine, as well as to 18 organizations across the administrative region of Montreal.

The Operation Enfant Soleil ‘s telethon of June 2009 reached a total amount donated of over 16.5 millions dollars for the well being of our children. The 23^rd telethon will be held on June 5 and 6, and you are invited to contribute to this cause.

www.operationenfantsoleil.ca

Source: Press release of Operation Enfant Soleil, Mrs Anne Hudon, Director of Communication and Public Relations

Berendo supports & sponsors Gabriel on his ascent up Mount Everest !

Berendo is proud to sponsor Gabriel on his expedition on Everest and the goal is to raise funds against Juvenile Arthritis.

On March 30^th, Gabriel left Montreal for his 5^th expedition on Everest and plans to do his final ascent around May 17^th, weather conditions permitting.

(Picture taken of Berendo’s products by Gabriel upon his arrival in Kathmandu, Nepal)

During the two months of his expedition, Gabriel will enjoy his LE Berendo’s espresso and Berendo sugar, two products that are fair trade and organic and will also enjoy the fine Inuit herbal teas Northern Deligths and Berendo’s hot chocolate.

This time around Gabriel is planning to climb the North Face of Everest, hoping to be the first Canadian to have climbed both sides of Everest. At the same time, Gabriel is raising funds for Juvenile Arthritis in order to allow children who have this disease to participate in a one week summer camp. Gabriel is bringing a photo of Kamille with him to the summit.  Kamille is the child with Juvenile Arthritis who is inspiring Gabriel on his trek.

We invite you to play the video and hear for yourself what motivates Gabriel on this current expedition.

Gabriel and Kamille (only in French at the present time)

The fund raiser will generate one cent per meter walked.  Everest is 8,847 meters in altitude. If you wish to donate to this cause, Berendo invites you to go to the following link and follow Gabriel’s progress for this fund raiser.

Contribution to Juvenile Athritis

At the same time, you may wish to follow Gabriel’s expedition directly from his website: www.gabrielfilippi.com

Good luck Gabriel, we are following your expedition meter by meter  !

To follow Berendo’s news, register on our website or become a fan of Berendo on Facebook

Berendo’s First Expedition with Gabriel

On January 3^rd, 2010 Gabriel set off to Morocco as an expedition leader for a new pilot series of the Reality Show “seVen”.  The objective of this show is to illustrate that people from different Arab countries can unite together and realize great things such as climb the highest peak on each of the seven continents, known as the “Crown of the Seven Summits”. Gabriel was enthusiastic about taking Berendo’s expresso along with a Gnali Zani expresso maker.

The team “seVen” climbed to the summit of Mount Jbel Toubka, an altitude of 4167 meters.  Mount Jbel Toubka is the highest mountain of the Atlas chain in North Africa.

The following is what Gabriel sent us while on the expedition and after the expedition:

“The Berendo espresso was tested earlier, it is as good here as it is in Montreal! Gnali (our espresso maker) is much appreciated by the production team! Talking about the production team, we have a meeting in two minutes.  I just served them double espressos; no one will sleep at this meeting!”

“The espresso was really good for the team. It was a moment truly appreciated by all when I took out the machine. They were impressed by the quality.”

“The Gnali Zani and the LE Berendo espresso passed the test and will be part of future expeditions.”

Here is a picture taken at 3200 meters, at the base camp between Imlil (1700 m) and the summit.

A picture of the team at the summit.

We invite you to follow Gabriel’s expeditions: www.gabrielfilippi.com and follow the next events of the team “seVen” on facebook:http://www.facebook.com/group.php?gid=218184735821&ref=mf

Berendo and Gabriel Filippi : Sustainable Development

We are very proud to be associated with Gabriel, alpinist-conference speaker, as we share the same social values and passion for the environment!

Gabriel is devoted to humanitarian causes, mainly the ones who reach children as Berendo is with “Operation Enfant Soleil”. We truly believe that helping children in need in various capacities is giving these children hope for their own future. Gabriel is also the spokesperson for the program AthroAction of the Arthritis Society.

Furthermore, we share the same environmental values, to help preserve as much as possible the environment we live in. By doing so, we contribute in keeping our planet greener and a better place for our children’s future.

Last but not least, both Gabriel and Berendo constantly look for new ways to improve the day-to-day activities, which has an impact on keeping our planet green.

Berendo is proud to sponsor the fair trade and organic espresso LE Berendo during Gabriel’s expeditions throughout the world. Who knows where Berendo will go with Gabriel?

We invite you to follow Gabriel’s upcoming expeditions and  conferences and see where it brings you.

www.gabrielfilippi.com

Only 6 days left to the 2010 World Coffee Conference

The 2010 World Coffee Conference from February 26- 28 .  The conference will take place in Guatemala City, Guatemala.  This year’s theme ”  Coffee for the future ” with major focus on Sustainable Development.

http://www.wcc2010guatemala.com/

Berendo was at the CIBL Radiothon 2009

Saturday, November 14th at the 29th Annual Radiothon of CIBL 101.5 FM radio. Lyse and Nathalie had the honor and pleasure to be invited to Carl Witchel’s show, Omnivore.  The theme of this particular show was to have the audience discover various culinary delights.

Berendo was invited for the last half hour of the show to introduce its coffee.  We had the pleasure of experiencing extraordinary appies and a fabulous desert from the restaurant La Coupole. It was an absolute treat to have had the opportunity to taste the chocolat mascarpone desert  with the Berendo espresso,

Invited guests were Karen Young, singer/songwriter and composer.  Karen is also the mother of Coral Egan author, singer, and composer. Gino Mourin, F & B Director of restaurant La Coupole in the Hotel Le Crystal.

From left to right. Gino Mourin, Nathalie Dion, Lyse  M Daigle, and Karen Young. Carl Witchel is to the right of Karen but unfortunately not in the picture.

We are touched by the hospitality that CIBL’s staff gave us. We are proud to be in partnership with CIBL. Long live CIBL !

We offered CIBL two Christmas gift ensembles for the Radiothon. These two gift ensembles will be drawn amongst the CIBL members.

Congratulations to all volunteers and guests of the CIBL Radiothon. The objective had been set at $ 230,000. The amount raised is $ 231,660. A real success!

Next Page »